Engagement Rate Calculator

See how your post really performed. Enter your likes, comments, shares, and saves plus your reach or follower count to get your engagement rate instantly — free, no signup. Works for Facebook, Instagram, TikTok, X, and LinkedIn.

How to calculate engagement rate

Engagement rate = (total engagements ÷ reach or followers) × 100. Add up likes, comments, shares, and saves, then divide by either the number of people who saw the post (reach) or your follower count. Reach-based rate is the most accurate measure of how compelling a specific post was. As a rough benchmark: under 1% is low, 1–3% is average, 3–6% is good, and above 6% is excellent.

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Frequently asked questions

What is engagement rate?

Engagement rate is the percentage of people who interacted with a post (likes, comments, shares, saves) relative to your reach or follower count. It measures how compelling your content is, independent of audience size.

How is engagement rate calculated?

Engagement rate = (total engagements ÷ reach or followers) × 100. By reach: divide by the number of people who saw the post. By followers: divide by your follower count. This calculator does both for you.

What is a good engagement rate?

It varies by platform, but as a rough guide: under 1% is low, 1–3% is average, 3–6% is good, and above 6% is excellent. Smaller accounts often see higher rates than large ones.

How do I improve my engagement rate?

Lead with a strong hook, ask a question or use a comment-ladder so people reply, post consistently, and repurpose your best long-form content into multiple posts. Freedom Threads automates the last part — turning a YouTube video into scroll-stopping posts.

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